The Sameness Epidemic
How not to be just another AI clone For the past few months, I’ve been consuming more content about AI in marketing than any nutritionist…
Education in the Age of AI
We’re Looking for the Problem in the Wrong Place In discussions about the future of education, a common claim keeps coming up: universities have reached…
The Eroding Moat
Is Prestigious Branding Still a Shield Against Market Reality? In the lexicon of business strategy, a "moat" represents an insurmountable advantage—a structural barrier that protects…
Beautiful Mind: Between Processing and Experience
On subjectivity, meaning, and the limits of what can be replaced AI will replace humans.This statement appears today in many forms — as a promise,…
Beyond Leads
On the sanctuary of decision and the limits of visibility We tend to think of marketing as a discipline of engineering — a set of…
How Content Needs to Change in an AI-Mediated Search Environment
How the Role of Content Is Changing in a World Where Answers Are Generated by Models The way this article is written is intentional.It reflects…
2026: Gen Z and Alpha Force the End of Funnels in Education
The Future of Educational Decisions Belongs to Those Who Understand the Architecture of Trust Dark Social Traditional educational marketing has long assumed that institutions control…
Making Your Research Visible
A practical guide for scientists and students IntroductionYou may have an important project with the potential to influence your field — or even society at…
How to Design an Effective Landing Page in Educational Marketing
A Step-by-Step Guide for Course Creators, Online Academies, and Digital Universities In educational marketing, effective recruitment depends on several key elements—including a well-designed landing page.…
Landing Page in Educational Marketing
A Tool for Precise Recruitment In educational marketing, a landing page is a key element in a recruitment strategy that allows for targeted marketing actions.…