The Sameness Epidemic
How not to be just another AI clone For the past few months, I’ve been consuming more content about AI in marketing than any nutritionist…
Education in the Age of AI
We’re Looking for the Problem in the Wrong Place In discussions about the future of education, a common claim keeps coming up: universities have reached…
The Eroding Moat
Is Prestigious Branding Still a Shield Against Market Reality? In the lexicon of business strategy, a "moat" represents an insurmountable advantage—a structural barrier that protects…
Beyond Leads
On the sanctuary of decision and the limits of visibility We tend to think of marketing as a discipline of engineering — a set of…
How Content Needs to Change in an AI-Mediated Search Environment
How the Role of Content Is Changing in a World Where Answers Are Generated by Models The way this article is written is intentional.It reflects…