Making Your Research Visible
A practical guide for scientists and students IntroductionYou may have an important project with the potential to influence your field — or even society at…
Educational Marketing in Public Institutions
How to Communicate Effectively Despite Limitations? Educational marketing is often associated with private training companies, EdTech startups, or language schools competing for clients’ attention. Yet…
How to segment Data and Users (part 2.)
How to Create Personalized and Relevant Messages that Increase Engagement and Marketing Effectiveness Data and User Segmentation: A Key Element of an Effective Marketing Strategy…