Making Your Research Visible
A practical guide for scientists and students IntroductionYou may have an important project with the potential to influence your field — or even society at…
How to Design an Effective Landing Page in Educational Marketing
A Step-by-Step Guide for Course Creators, Online Academies, and Digital Universities In educational marketing, effective recruitment depends on several key elements—including a well-designed landing page.…
Landing Page in Educational Marketing
A Tool for Precise Recruitment In educational marketing, a landing page is a key element in a recruitment strategy that allows for targeted marketing actions.…
Why Communication is the Foundation of Content Marketing in Education
Because Algorithms Don't Study – People Do! In educational content marketing, data and analysis are absolutely crucial. Tools like Google Analytics, SEMrush, and keyword analysis…
What to Do with These Data? Practical Use of Analysis in Online Education (Part 3)
How Data Helps Optimize Campaigns — Five Model Scenarios Illustrating How to Use Data in Practice Data is the starting point, but it is the…
Educational Marketing in Public Institutions
How to Communicate Effectively Despite Limitations? Educational marketing is often associated with private training companies, EdTech startups, or language schools competing for clients’ attention. Yet…
The Website as the Central Hub of Recruitment Activities in Education
How to build websites that don’t just inform—but convert In the world of online education—whether we’re talking about universities, post-secondary schools, course platforms, or training…
How to segment Data and Users (part 2.)
How to Create Personalized and Relevant Messages that Increase Engagement and Marketing Effectiveness Data and User Segmentation: A Key Element of an Effective Marketing Strategy…
Why Do You Need Data? The Fundamentals of Marketing Analysis in Online Education (Part 1).
How data helps to understand the needs of the audience, measure the effectiveness of actions, and make informed decisions in educational marketing. Educational institutions —…
How to effectively build a communication strategy? Examples of good and bad approaches in marketing.
Key elements of an effective strategy and the most common mistakes. Let's do a short exercise that will help you understand the immense importance of…